20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

570.797 - 589.154 Matt Plank

Like the marketing team at Rippling was absolutely one of a kind. They generated thousands of inbound demos every month. And we got to a kind of crisis point throughout our journey where we looked at the plan for next year and we looked at what the growth means. growth rate needed to be in marketing was kind of like, hey, we can't grow form fills by that percentage. There's no way.