The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank
Matt Plank
I mean, to even claim that Outbound is dead, it's just absurd. It's like, how else would you build a business? If you think you can rely on marketing form fills or marketing programmatic email or whatever, it just means that you've never scaled something. In fact, I'll tell you that in the early days of Rippling... One of the great mistakes is that I didn't push outbound harder.
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