The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank
Matt Plank
I mean, I think early on, I guess, in the early days back with San Blon when we were at EchoSign, you were selling an e-signature solution that was like net new. And it was hard because you go down an evaluation and someone at the very end would be like, no, we're just going to keep doing this on paper. You'd be like, how is that even a consideration? It's so crazy.
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