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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

43.869 - 62.54 Harry Stebbings

Today, the company has hundreds of millions of dollars in ARR and is a market leader. Prior to Rippling, Matt was a sales director at Zenefits, where he helped scale the company to $70 million in ARR. But before we dive into the show today, one of the easiest investment decisions I have made over the last three years is investing in 11X.

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