20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

3339.504 - 3360.508 Matt Plank

What is the most important thing to build first? How do you sequence the things we need to build? And a good go-to-market leader that you trust will help you figure that out. They're part of that journey. And so I think you should hire a sales leader very early on. You probably should have some customers that have paid you some money, but I think founder is way too long to hire a go-to-market.