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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

312.112 - 330.249 Matt Plank

You know, the number one reason why you lose a deal, in most cases, at least at Rippling, is indecision. People that basically end up staying with whatever solution they have today. At least in our case, You know, we are ripping and replacing something pretty much every time, you know, we bring on a new customer.

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