The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank
Matt Plank
That's certainly a way to do it. I would say that we are pretty disciplined in the kind of finance function at Rippling to not get the cheap thrill and go sink a bunch of money into these markets. Because the reality, it's not just that it's inefficient, it's that we don't know exactly what works. It's not the same playbook. The growth playbook is not the same.
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