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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

3075.083 - 3096.313 Harry Stebbings

There's a certain cat payback. Why not? Because that top of funnel that's inefficient can increase in efficiency over time as you build word of mouth, local brand, network effect within nations. Is there not a time where actually you spend always inefficiently at the beginning, as you did in the US, to get more efficient over time?

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