20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

2963.248 - 2988.779 Matt Plank

I think one, all of the non-US markets, like starting with Canada and for sure in Europe and, you know, in APAC. Like their HR software landscape is at least a decade behind where the US is. Like in the US, you have 10 plus like major public company payroll providers, right? Like there's just an enormous, you've got all these IT companies, like all the ramps and brexes of the world.