20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

2913.024 - 2932.472 Matt Plank

And so you can afford to go pay money and do different things to acquire leads in more expensive ways. When you go internationally... all you can do on day one, right? You can go put money in the LinkedIn machine or the Facebook machine or the review sites or whatever, and you can get demos, but you don't have all of the easier, more free stuff to blend the portfolio into something that works.