The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank
Matt Plank
You might have to go through a whole cycle, whatever. But the reason that the majority of people sign that contract on the 31st, the end of the quarter, whatever, is because you've built a relationship throughout the entire valuation of some like trust. Like they feel they've agreed to do some things and they want to like meet their part.
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