20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

2020.399 - 2037.387 Matt Plank

because they're worried that their discount is going to go away. That's absolute bullshit. If you ever bought software and it's the 31st of the month and someone's like, you have this quarter end discount, it's extremely unlikely that if you come back on the third or the fourth, they're going to be like, no, I won't give you that price. Certainly there might be a different price.