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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

1982.338 - 2001.726 Matt Plank

Some buyers don't. Some buyers know that when they're upfront, they're like, I don't want to tell the salesperson that I want to move quickly. Then I lose some leverage in the negotiation. And so they'll be like, ah, this is next year, Q1 or whatever. But you got to find out from people, what are they looking to do and build some trust up front.

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