20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

1932.287 - 1953.341 Matt Plank

The first big mistake that people make around, you know, discounting is they're, they offer a time-based discounts before they even understand if somebody can possibly move that fast, which is like a terrible experience, both for like you, because you have no leverage once you've like thrown it out there. And then for the, for the customer, it just like, it feels awkward. It doesn't make sense.