The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank
Harry Stebbings
So discounting in price is a way to instill urgency in deals. Hey, let me get Matt. You know what? It's the end of the quarter. I need to hit my number. I'll give you a 10% discount if you sign with us today. Any other big lessons on how to instill a sense of urgency in deals and sales cycles?
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