The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank
Matt Plank
The way I think about it is like, what is your commission rate on a new logo? And that could range anywhere from 10% to 30%, depending on like, are you outbound? Are you inbound? What deal size, whatever. And so you want to make sure that the kicker you're paying on a deal isn't much more than like 10, 15% of the deal, right? So if your commission rate is 20%,
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