The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank
Matt Plank
As we inch price up over time, our existing customers that bought early on, we lock them in pretty much forever. And you have to find that friction. And I think you'll squeak out a lot more revenue by finding if you raise your prices 20% and you keep winning, maybe win rates go down a tiny bit. That's okay over time.
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