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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

1805.833 - 1818.297 Matt Plank

Right when you get to that point, And again, you got to go up gradually because you never, ever, ever, ever want to go back. You don't want to raise them and then be like, oh, never mind. We're going to lower our prices. That's bad. And we don't do this, by the way, on existing customers.

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