The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank
Matt Plank
Like you need customers to validate that like you can charge something for your product and that they'll buy it. If you look at what we charged at Rippling in the early days versus now, like it's not even on the same chart. And so you need customers. If any founders make a mistake, they're trying to maximize the revenue of one specific deal, which is crazy.
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