20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

1550.746 - 1574.043 Matt Plank

For us, we are generally getting somebody on a call, understanding what their pain points are, what products are they interested in, because we have 30 For us, we have a list price, meaning there's a book price for every SKU that we have. Let's say it's $10 PEPM for a random SKU, but the actual price point that we're trying to target might be $8 or $7 or $6. It depends on the size of the company.