20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

1529.513 - 1550.706 Matt Plank

So let's say that your list price, meaning when you show up and you send, I mean, look, starting all the way with like some companies have a price on their website. If you're very SMB and down market and you have a bunch of self-serve signups and trials and all that, you basically need to have a price on your website where someone can see it and sign up, whatever. That's not our business.