The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank
Matt Plank
So if you discount 50% off or you discount 25% off, like it's all relative to whatever your list price is, which for most people is like a fake price. Like nobody cares about list price. They care about net price. And so I'm a big believer.
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