The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: How Snowflake Built a Sales Machine | Why You Have to Hire a CRO Pre-Product | Why Most Sales Reps Do Not Perform | Why Hiring Panels are BS in Interviews | Why Remote Sales Reps Do Not Care About Their Development with Chad Peets
Chad Peets
It's the CRO. So you need a CRO that has experience and is sophisticated enough to go work collaboratively with the product organization to design the product roadmap and say, look, right now, I'm just making this up. We have 50 ICP accounts. I can only sell into 50 accounts. When you talk to Degnan, in the very early days of Snowflake, we could only sell into ad tech accounts. That's it.
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