The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: How Snowflake Built a Sales Machine | Why You Have to Hire a CRO Pre-Product | Why Most Sales Reps Do Not Perform | Why Hiring Panels are BS in Interviews | Why Remote Sales Reps Do Not Care About Their Development with Chad Peets
Chad Peets
It is, but what if you're a startup? I work for XYZ company. I'm trying to sell this product you never heard from me. Snowflake was your hook there because everybody's heard of Snowflake. So, okay. But what if you're a company nobody's ever heard of? You've got to do really effective content marketing. You do. I mean, I'm not saying it doesn't work.
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