The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean
AJ Tennant
My view is that playbooks are fancy word for what is your strategy? What is your outbound messaging? What is your plan? Sales is very simple. You have prospects that are in a certain target ICP. You have messaging. You have a really good product. You have content marketing that's going around that product.
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