20Growth: Uber's Expansion Playbook for Scaling from 10 Cities to $10BN in Revenue | How Uber Acquired 1M Drivers | How Uber Solved the Chicken and The Egg Problem in New Markets and What Uber Would Be Like with Travis Still There with Scott Gorlick

1532.764 - 1557.178 Scott Gorlick

If you ordered a car and it showed up in one minute, you had to legally stare at it for another 29 minutes before being allowed to get in. It made absolutely no sense, Harry. So what we did in 2014 was we decided that we were going to do South by Southwest, as we'd done the previous years. And this year, we decided to do black cars. And we actually did the $55 minimum fare, which was a bonanza.