20Growth: Uber's Expansion Playbook for Scaling from 10 Cities to $10BN in Revenue | How Uber Acquired 1M Drivers | How Uber Solved the Chicken and The Egg Problem in New Markets and What Uber Would Be Like with Travis Still There with Scott Gorlick

1215.791 - 1239.545 Scott Gorlick

I think what was interesting about the Uber-Lyft dynamic is when we went into a market like Atlanta, we had been operating for 18 months before we launched UberX or 12 or 18 months. And Lyft was kind of new on the scene. So they didn't necessarily have the brand that we did. So for us, it was a brand extension. of saying, hey, now it's the same Uber, but better, faster, and cheaper.