20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

989.004 - 1010.523 Phil Carter

Because oftentimes, and this was true at Quizlet and other companies I've worked at, it's true with the clients I work with now. Oftentimes, the biggest wins come right on the heels of a failed A-B test. That's not what I was expecting to see. But based on what I am seeing now, I've learned something new about the customer. So now let's go run a second A-B test on the basis of that learning.