20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

561.477 - 578.125 Phil Carter

So you launch a product, you're at the early part of the S-curve, it's just starting to get adoption, you find your early adopter group, then you hit a tipping point growth takes off, you're in the steep part of the S-curve where you're getting hyper growth. And then at some point, you start to saturate that market and you hit the upper end of the S-curve where it flattens out and growth stalls.