The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
They tried during the pandemic to just run Facebook and Google Ads like everyone else. And it didn't work at all. It was an abysmal failure. And so then they said, well, what can we do differently? And they thought about it through the lens of how is our product different? And they figured out TikTok as this channel that's just growing rapidly and has a lot more uncapped upside.
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