20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

4492.032 - 4512.571 Phil Carter

And so all of this works together to create really strong, not just product market fit, but product market channel fit, where a user is discovering a coach, on TikTok. They fall in love with the coach. They go through the onboarding quiz. Now they're dropped into the app and they have this perfectly personalized experience. And that has led to 6x subscriber growth over the course of 2023.