The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
So they already have a following on channels like TikTok and Instagram, and they can build this really compelling very authentic content organically on TikTok. And then what Ladder does, and this is where the innovation comes in, is they take the best of that content, they promote it into Spark ads, or even into brand ads that get broader reach.
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