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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

4396.238 - 4415.033 Phil Carter

Yeah, so I will say right up front, I am an investor in this company called Ladder. They are a fitness app that has really built a following around a group coaching product. They started by recognizing that a lot of people struggle to maintain motivation with their fitness, whether that's going to the gym or running or working out at home.

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