20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

4364.901 - 4389.738 Phil Carter

I guess I've reframed my mental model of what the ideal onboarding experience looks like from time to value is everything to as long as every experience in your onboarding flow is building user intent and not hurting user intent, then longer onboarding flows can work, especially in categories like health and finance, where the purchase decision is a more considered and complex decision.