20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

4318.044 - 4340.488 Phil Carter

I used to be of the mindset that onboarding flows should be short and sweet, especially for consumer apps. Get the user in, explain your value prop within the first minute, and convert them as quickly as you can. And I've realized through a combination of studying the onboarding flows of products like Noom and HIMS and HERS, as well as just working with clients where we've seen significant lift