20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

4235.438 - 4256.352 Phil Carter

That is one that has become much more difficult than it used to be. And then the second one that I think we're watching play out in real time is SEO. There's been a lot of fear mongering around how AI is just going to render SEO obsolete. And I've heard them described as like answer engines now. So like ChatGPT, Anthropic, Gemini, whatever the case may be, is going to displace Google searches.