20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

4218.007 - 4235.218 Phil Carter

And three, Apple's app tracking transparency restrictions that they introduced in 2021 have made attribution much more difficult and opaque for performance marketers, which has just meant paid acquisitions become a lot less efficient. I think there have been some improvements on that recently. So I'm hopeful that paid acquisition is going to start to get more and more efficient again.