The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
So it's harder for companies to get adequate funds to put large enough budgets against Facebook for it to be efficient. Two, that channel has become very, very saturated, which has just meant that the cost of installs and subscribers is going up.
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