20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

4022.251 - 4043.032 Phil Carter

And so that was one of the biggest things I worked out at Quizlet was international expansion. And we did start to see some hedging on that seasonality as we got more users in Asia or in Latin America. Then I think the third thing you can do, but this is probably the hardest one, is you can start to expand your product offering in ways that aren't as sensitive to that seasonality.