20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

3869.924 - 3888.869 Phil Carter

that modulate the average price per subscriber based off of either in the case of a family plan like you've got multiple users or in the case of a student they just have lower willingness or ability to pay so that could be a very effective strategy for certain products and then the last one which i think is a little bit more hit or miss but the last one would be seasonal promotions