20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

3841.232 - 3860.82 Phil Carter

And then here's one of the really clever tricks is that email will often lead to a web-based checkout flow, which means that you're avoiding the 15% to 30% app store fees. And so your net revenue as the business is neutral, but you're converting subscribers that otherwise wouldn't have converted because the price point was too high. So I think that's one strategy that can work really well.