The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
So this is... If a user hasn't converted into a trial, or if you don't have a trial, if they haven't converted into a subscriber, within the first... Usually, it's 24 to 48 hours after installing your app. Because as we said before, 75% of trial starts happening the first day. Then you send them an email with a... Often, it's like a 15% to 30% discount.
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