The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
If you're smart about how you target specific users with discounts, then it can lead to higher subscriber conversion rates, and it can lead to significant improvements in subscription revenue growth. Having said that, I think the mistake that a lot of companies make is they treat it as a blunt instrument. It's like, we're just gonna throw out 50% discounts like they're candy.
0
💬
0
Comments
Log in to comment.
There are no comments yet.