The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
Yeah, well, so I think that at the highest level, strategic discounting can be really powerful, particularly for subscription businesses that have a single subscription tier. And they're trying to better align the pricing of one tier with... the curve of willingness to pay that varies across different users.
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