The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
And so one of the things that Tender has done over time is they've moved from a single subscription tier, Tender Plus, into three subscription tiers, Tender Plus, Tender Gold, Tender Platinum. And this is oversimplifying it a bit, but the value props for each of those tiers, as Ravi describes them, is Tender Plus is making it easier for you to get other users swiping on you.
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