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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter

3396.791 - 3415.07 Phil Carter

This is something that should be revisited, in my opinion, at least once a year. That doesn't mean you have to do a whole expensive pricing study, but like at least do some quick analysis to make sure your price is still optimal. Packaging, I actually, in many ways, think is the opposite, where less is more in consumer subscription. Consumers have short attention spans.

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