The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
Strava, AllTrails, there are a number of companies that launched their app, found a price that worked well enough, And then several years went by, they went back, they did a pricing study like Conjoin or Van Westendorp and or they AB tested the pricing and the product. And they found that there were significant opportunities to improve pricing.
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