The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
But the vast majority of consumer subscriptions have a single tier. It's their plus tier or their pro tier, right? Duration is different. I think that more often than not, you see consumer subscriptions trend towards monthly and annual plans. There are categories like EdTech where three months or six months can make sense because of the school calendar.
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