The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
Like Tender and Bumble are big exceptions in the dating category, where both of them have multiple subscription tiers. And they've also introduced a lot of additional one-off in-app purchases that are like consumables that go beyond the subscription, but they're actually really complementary to the subscription tiers and monetizing their power users.
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