The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter
Sure. I'll divide tiers versus durations. Tender is a good example. You've got Tender Plus, Tender Gold, Tender Platinum. Each of them have different premium value propositions. That's tiers. Duration, you've got weekly, monthly. In some cases, 3 months, 6 months. Those are unusual, but you have them. And then annual and then the infamous lifetime subscription plan.
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